Episode Title: Behind the Scenes with Jeff, CEO of NEFT — He Built a Brand. He Kept His Word.
Send us a text From working since the age of 9, Jeff made a vow: No one should have to live the way he did. And he meant it. In this powerful episode of Kali Kat Tap Talks, Jeff—CEO of NEFT Vodka—shares how he turned hardship into hustle, and a promise into a premium brand. His journey is raw, real, and rooted in one thing: keeping his word. Built from grit, NEFT is now a global brand of trust. From Formula 1 sponsorships to viral growth, Jeff’s story is a masterclass in brand building....
From working since the age of 9, Jeff made a vow: No one should have to live the way he did. And he meant it.
In this powerful episode of Kali Kat Tap Talks, Jeff—CEO of NEFT Vodka—shares how he turned hardship into hustle, and a promise into a premium brand. His journey is raw, real, and rooted in one thing: keeping his word.
Built from grit, NEFT is now a global brand of trust. From Formula 1 sponsorships to viral growth, Jeff’s story is a masterclass in brand building. His next big adventure is a Mexican tequila with a Japanese collab that’s set to shake the spirits industry. And his ultimate dream? A collaboration with Denzel Washington and Sylvester Stallone—two icons who embody strength, legacy, and truth.
But Jeff’s mission goes beyond business. He’s passionate about giving back—empowering kids, students, and everyday dreamers to rise, believe, and build.
If you’re chasing success, building a brand, or just need a dose of real inspiration—this episode is your blueprint.
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